Minister of Agriculture Song Mi-ryung Visits Mongolia to Boost K-Food Exports and Promote Korean Food Culture
Minister of Agriculture, Food and Rural Affairs Song Mi-ryung recently made an official visit to Mongolia to actively expand export channels for K-Food and enhance the global recognition of Korean food culture. This visit was part of a strategy to diversify agri-food export markets toward Central Asia and neighboring countries, with the goal of securing local distribution networks and expanding consumer touchpoints.
According to foreign media reports and industry insiders, Minister Song held meetings with key local distribution officials during her visit to highlight the excellence of Korean agri-food products. It is reported that she discussed multifaceted promotional plans to leverage the rising Hallyu fever in Mongolia, aiming to establish K-Food as a cultural content beyond just food products.
In Mongolia, the preference for K-Culture, including K-Dramas and music, has been rising rapidly, especially among the younger generation. This cultural affinity is naturally leading to an interest in Korean food, and the Ministry of Agriculture, Food and Rural Affairs plans to use this as an opportunity to accelerate the entry of Korean products into local hypermarkets and online platforms. This visit is expected to serve as a bridgehead to translate this market demand into tangible export results.
Through this visit, the government plans to identify local food trends and strengthen customized marketing support to ensure that Korean agri-food products remain competitive in the Mongolian market. The focus is on diversifying export items, including not only fresh produce but also processed and traditional foods, to broaden the choices available to Mongolian consumers.
Local media outlets have evaluated Minister Song’s visit as an important opportunity to revitalize agri-food trade between the two countries and expand the base of Korean food culture. The Mongolian market is emerging as a strategic hub for K-Food exports due to its geographical proximity and cultural similarities, and the network established during this visit is expected to have a positive impact on future export growth.
Moving forward, the Ministry of Agriculture, Food and Rural Affairs intends to continue high-level diplomatic activities in key strategic export countries to enhance the global brand value of K-Food. The strategy is to secure sustainable export growth momentum by spreading the taste of Korea, fused with local food cultures, rather than relying solely on volume-based exports.
Minister Song Mi-ryung’s visit to Mongolia serves as a case study demonstrating that K-Food is establishing itself as a core content with cultural influence beyond being a simple consumer good in the global market. Amid the worldwide K-Food craze, this achievement is expected to be a significant milestone in expanding the influence of Korean agri-food products across the entire Central Asian market.
