CJ Group Targets 12 Trillion KRW in North American Revenue by 2028 to Become a Global K-Lifestyle Hub

CJ Group has officially announced an aggressive global expansion strategy, designating the North American market as a core hub for the group’s future survival and aiming to achieve 12 trillion KRW in revenue in the region by 2028. This reflects a strong commitment to moving beyond simple exports and becoming a mainstream player in the local market by capitalizing on the recent K-Lifestyle craze in North America.

According to foreign reports and local media, CJ Group Chairman Lee Jay-hyun has been accelerating on-site management, including a recent visit to the United States—his second in three months—to oversee North American operations. Chairman Lee reportedly emphasized that performance in the North American market is an essential factor for ensuring the group’s sustainable growth, ordering management to concentrate company-wide capabilities on expanding market share and enhancing brand value.

This target is based on a strategic decision to maximize synergies across CJ Group’s various business sectors, including food, logistics, and entertainment, which have been promoted in the North American market. In particular, the successful establishment of K-Food, led by Bibigo, has instilled a positive perception of Korean culture among North American consumers, and the group plans to expand its influence across the entire K-Lifestyle spectrum based on this foundation.

To achieve the 12 trillion KRW revenue goal, CJ Group intends to invest heavily in expanding local production facilities and strengthening distribution networks. Industry analysts note that because the North American market is a key region that leads global consumption trends, success there directly translates to securing competitiveness in the global market as a whole. CJ plans to continue its strategy of precisely analyzing local consumer preferences to introduce customized products.

CJ’s move carries symbolic significance, going beyond simply increasing revenue to establishing Korean companies as ‘K-Lifestyle leaders’ that form a pillar of mainstream culture in the global market. Within the group, expectations for this strategy are high, with North American operations being defined as a ‘matter of survival,’ and future performance in this market is expected to be a key indicator determining the group’s long-term corporate value.

For global consumers focused on K-Content and K-Food, this announcement by CJ is expected to serve as an important case study on how Korean companies achieve both localization and differentiation in the global market. A successful foothold in the North American market will act as a bridgehead for future expansion into other global markets, providing an opportunity to further expand the new lifestyle experiences that Korean brands offer to K-Culture fans worldwide.