LE SSERAFIM, ILLIT, and KATSEYE Release Music Video for Collaboration Single 'ICONIC BY MISTAKE'

The music video for ‘ICONIC BY MISTAKE,’ a collaboration single featuring HYBE label’s representative girl groups LE SSERAFIM, ILLIT, and the global girl group KATSEYE, was officially released on June 10 (local time) via official channels. This project has drawn an explosive response from K-Pop fans worldwide immediately upon release, as it showcases the powerful synergy created by three groups with distinct musical styles harmonizing in a single track.

The released music video maximizes visual enjoyment by capturing the unique performances and sophisticated aesthetics of each group. The confident and powerful energy of LE SSERAFIM, the trendy and sensible charm of ILLIT, and the unique global pop sensibility of KATSEYE blend together to effectively convey the message of ‘ICONIC BY MISTAKE.’ Local media outlets have praised the collaboration as a ‘powerful result’ that combines the musical capabilities of all three groups.

This collaboration is considered a symbolic case demonstrating the scalability of the global music ecosystem built by HYBE. The union of Korea-based groups LE SSERAFIM and ILLIT with KATSEYE, which was formed in the U.S. to target the global market, suggests that K-Pop is evolving beyond a simple genre into a medium that organically connects with artists worldwide. In particular, the meeting of these three groups, each with their own dedicated fandoms, has served as an opportunity to reaffirm HYBE’s influence in the global music market.

Music experts analyze that this single will not just be a one-time event, but a catalyst that further elevates the global recognition of each group. Specifically, the collaboration between KATSEYE and K-Pop groups is interpreted as a strategic choice to increase the accessibility of K-Pop in Western markets. Fans are sharing scenes featuring members of all three groups on social media, showing enthusiastic support for this unprecedented combination.

HYBE plans to continue various promotions starting with the release of this music video. ‘ICONIC BY MISTAKE’ is currently cruising, breaking high view and streaming records on major music platforms immediately after its release. This clearly proves the ripple effect that occurs when the powerful fandom culture of K-Pop combines with global pop market trends. Fans of the three groups cannot hide their anticipation for the positive impact this collaboration will have on each group’s future activities.

This project is an important milestone showing that K-Pop is no longer music confined to a specific country, but has evolved into a global platform where artists from all over the world collaborate and communicate. The collaboration shown by LE SSERAFIM, ILLIT, and KATSEYE signals the borderless expansion of K-Pop and raises expectations for the various global projects that HYBE will present in the future. For global K-Pop fans, this new song is expected to be a special experience that allows them to discover new charms of the artists and broaden their musical horizons.