HYBE Announces Launch of New Girl Group 'TUIDE' Under ABD Label

HYBE is launching a new girl group, ‘TUIDE,’ this year and has begun full-scale preparations for their debut. According to reports, this new group will make their first appearance in the music market through HYBE’s subsidiary, the ABD label. As HYBE has consistently led the K-Pop market by producing numerous successful girl groups, industry attention is focused on this new project.

ABD label has established a unique musical identity under HYBE’s multi-label system, and the debut of TUIDE is expected to once again prove the label’s capabilities. TUIDE plans to target fans worldwide from the moment of their debut, leveraging HYBE’s systematic training system and global marketing strategies. Specific details regarding member composition and the exact debut date are expected to be released sequentially in the future.

The launch of TUIDE is interpreted as part of HYBE’s strategy to further expand its influence in the global music market. HYBE is already recognized for securing both the popularity and musical quality of K-Pop through girl groups with powerful fandoms, such as NewJeans and LE SSERAFIM. Based on these success stories, attention is focused on what differentiated concepts and music TUIDE will bring to the market.

Global music industry insiders emphasize that every time a new HYBE group debuts, the impact on K-Pop trends is significant. In particular, as TUIDE is being born in a newly established label environment within HYBE, there is a high possibility that they will showcase new musical attempts and performances that differ from existing K-Pop groups. This is expected to contribute to K-Pop establishing itself as a mainstream force in the global pop market beyond being just a genre.

HYBE’s multi-label strategy has the strength of allowing each label to maintain independent creativity while utilizing HYBE’s infrastructure. ABD label is also focusing on establishing TUIDE’s unique identity within this system. Fans are already sharing the news of TUIDE’s debut on social media and communities, expressing their anticipation and keeping a close watch on what achievements they will make as HYBE’s next-generation runners.

The launch of this new girl group is an important indicator that HYBE is pursuing sustainable growth in the global market. In an environment where K-Pop content is consumed worldwide, HYBE is continuously discovering new IP based on solid planning capabilities. TUIDE’s debut will serve as an opportunity to diversify HYBE’s portfolio and provide a wider range of choices to global music fans.

Ultimately, the arrival of TUIDE is expected to play a significant role in expanding the reach of the K-Pop industry and broadening touchpoints with global fandoms. K-Pop fans around the world are paying close attention to how the success formula built by HYBE will be reinterpreted through this new group and what records TUIDE will set on the global stage. This move by HYBE is evaluated as a core strategy for K-Pop to maintain continuous competitiveness in the global music market.