Netflix Series 'Donggung' Hits Global Top 10 in Over 80 Countries
The Netflix series ‘Donggung’, starring actor Nam Joo-hyuk, is enjoying a global box office run, receiving an explosive response both domestically and internationally immediately after its release. According to foreign media reports and industry insiders on July 20, 2026, ‘Donggung’ topped the Netflix charts in Korea and went on to reach the top 10 list in over 80 countries worldwide.
This work is a fantasy drama featuring a unique premise about exorcising ghosts. The fact that it is Nam Joo-hyuk’s comeback project, combined with Korean occult elements, has piqued the curiosity of global viewers. In particular, it has been evaluated as having once again proven the scalability of K-Drama by maintaining high rankings in various regions, including North America and Europe, beyond Asia from the early stages of its release.
Local media are noting that the success of ‘Donggung’ is not limited to a specific region but is forming a global fandom. The strategy of simultaneous release through the Netflix platform was effective, and the synergy between Nam Joo-hyuk’s global recognition and solid acting skills is analyzed to have maximized viewer immersion.
The success of ‘Donggung’ shows that K-Content is securing competitiveness in the global market through various genre experiments, such as fantasy and thriller, moving beyond simple romance genres. In particular, Korean-style fantasy works featuring ghosts are establishing themselves as a new Hallyu trend by providing a fresh shock to overseas viewers based on a unique worldview.
Industry experts believe that this record will serve as an opportunity to raise the global status of K-Drama to the next level. Entering the top 10 in over 80 countries means that it possesses universal appeal and quality that is not biased toward a specific culture, which is expected to have a positive impact on the export and investment attraction of Korean-produced content in the future.
A Netflix official did not mention specific figures regarding this achievement, but stated that ‘Donggung’ is one of the works that has secured the fastest viewing time on the platform since its release. Viewers are pouring out favorable reviews about the work’s unique direction and the actors’ passionate performances through social media and communities, and this word-of-mouth is further solidifying its chart rankings.
In conclusion, the global success of ‘Donggung’ suggests that K-Drama has become deeply embedded in the daily content consumption patterns of viewers around the world. It is a representative case showing how the power of Korean subject matter, which draws empathy across borders, can be maximized through global OTT platforms, and the future trend of its success is gathering even more anticipation.
