Beauty of Joseon Named 'Global No. 1 K-Beauty Sun Care Brand' by Euromonitor
Skincare brand Beauty of Joseon has been officially named the ‘Global No. 1 K-Beauty Sun Care Brand based on online sales’ by the global market research firm Euromonitor International. This announcement, based on a comprehensive analysis of sales performance and market share across online channels worldwide, proves that Beauty of Joseon holds an unrivaled position as a representative K-Beauty sun care brand.
According to foreign media reports, Beauty of Joseon has recorded a steep rise in sales, driven by high consumer trust in the rapidly growing global sun care market. It is analyzed that aggressive marketing centered on online platforms, combined with the superior quality of its products, has led to overwhelming success in major markets such as North America and Asia. This evaluation by Euromonitor is significant in that it confirms the brand’s market influence through objective metrics.
Beauty of Joseon has provided a differentiated experience to global consumers by combining traditional Korean aesthetics with modern skincare technology. In particular, its sunscreen lineup is leading a global ‘sun care craze’ by emphasizing a non-sticky finish and skin-friendly ingredients. This success suggests that K-Beauty has established itself as a standard in the global skincare market, going beyond a mere temporary trend.
Industry insiders predict that this selection will serve as an opportunity to elevate Beauty of Joseon’s brand value to the next level. The record of being the overwhelming No. 1 in online sales channels is expected to further solidify brand awareness among MZ generation consumers worldwide who are accustomed to digital environments. This is expected to be a powerful driving force for Beauty of Joseon to secure wider distribution networks and expand its influence in the global market in the future.
Euromonitor’s announcement also sends a positive signal to the entire K-Beauty industry. This is because the popularity of K-Beauty, which was previously centered on color cosmetics, is now expanding into basic skincare, especially the sun care sector, proving its competitiveness in the global market. The growth of Beauty of Joseon is evaluated as a representative success story showing that the technical prowess and unique brand stories of Korean cosmetics can sufficiently resonate in the world market.
In conclusion, Beauty of Joseon’s selection as the global No. 1 has served as an opportunity to once again imprint the value of Korean beauty culture on fans around the world who consume K-Content. K-Beauty is now evolving beyond simple product exports into a lifestyle brand that has deeply penetrated the daily lives of global consumers. The global beauty industry is paying close attention to what new records Beauty of Joseon will set in the global sun care market in the future.
